Cloud Data Backup is Considered a More Secure Option Than Traditional Backup by Majority of SMBs

Despite popular skepticism, more SMBs opting for online backup, according to a new survey.

WASHINGTON, DC – June 30th, 2016 - Among small and medium-sized businesses (SMBs) using online backup services, nearly 90% say that it is equally or more secure than on-site backup, according to a new survey by Clutch, a leading B2B ratings and reviews site. 

In addition, nearly 40% of SMBs cite security as the top benefit of using online backup services, ahead of providing additional data space and simpler backup.

These survey findings suggest that SMBs are more comfortable with online backup, since over a third report no challenges when using it. The results also contradict widely held perceptions regarding security and the cloud.

“The customers we speak to who are interested in online backup say security is high on the list of things they are fearful of,” said Bob Lamendola, General Manager of Infrastructure Services for mindSHIFT, one of the largest IT outsourcing and cloud services providers. “They want to make sure the provider is going to keep their data secure, particularly as they vacillate from file sharing data to enterprise database data.”

These findings indicate that fear of the cloud and cloud-based backup likely result from inexperience with or ignorance of how the systems work. 

“These tools have been growing in adoption and I think a lot of the early adopters were the ‘crossing the chasm’ type,” said Steve Woodward, Chief Technology Officer at SkySync, a cloud backup and migration tool. “Most of the early adopters have had some level of success, and now later adopters are saying, ‘Hey, this is the right time and place.’”

Industry experts point out that online backup services offer features that are potentially otherwise unavailable to SMBs via on-site options.

“The security and reliability of top-tier cloud vendors’ state of the art data center infrastructure will be far more robust and stringent compared to what a small-to medium-sized business could ever afford,” said Mark Anderson, IT Strategist at Anderson Technologies, a specialty provider of technology services.

The Clutch survey was conducted in March 2016 and included 304 SMBs with 1-500 employees. The majority of respondents worked at the manager level or above.

For the full survey report, please visit:

About Clutch

A B2B research firm in the heart of Washington, DC, Clutch connects you with the agencies and software solutions that can help you enhance your business and meet your goals. Our methodology maps agencies and software solutions based on consumer reviews, the type of services offered, and quality of work.


Riley Panko