Choosing a Web Builder More Challenging Than Using the Tool for DIYers Building a Website 

Despite challenges, new survey from Clutch finds that users still see value in their DIY web builders and plan to invest more in the next 6 months.

WASHINGTON, DC – March 28, 2017 – Nearly 25% of 307 DIY website builder users – those that use platforms like SquareSpace and Wix - say their biggest challenge is getting started and knowing which web builder provider to use, more so than any functional aspects of the web building tools themselves.  Once DIYers do navigate through the many web building options and select one, most strive to continuously improve their website through investing time and money. The data comes from a new survey from Clutch, a leading research and reviews platform for business services.

“Finding the most ideal web builder and technology platform can be difficult, so the best thing to do is work backwards,” says Michael Gaizutis, Founder of RNO1, a web design company. “Map out what solutions you need out of your web builder, and from there match that to the functionality and needs that align with what you’d like to bring to life.”

Difficulty with advanced features is the second biggest challenge of using DIY web builders, as experienced by 21% of survey respondents. These advanced features include a mobile optimized theme, SEO tools, integrations with third party s services, HTML/CSS, and e-commerce.

Third, lack of time to devote to improving their website is a major obstacle for DIY web builder users, the survey found. Minimal attention can result in a website that may not reach the potential its creator had hoped for, according to web design experts. 

“Create some kind of routine into your schedule to be sure you're creating new content and improving the user experience on a regular basis, says Shawn Parrote of Designli, a mobile app and web development agency. “Potential customers or clients will be searching for you, so it's important to prioritize your web presence.”

Despite the challenges they cite, individuals still see value in DIY tools. Nearly 50% of users indicate they anticipate upgrading to a higher web builder pricing plan in the next 6 months.

To determine what the next steps should be for your website, industry experts recommend looking at what other web builders have gone through in their own experiences, as well as their plans for the future.

For example, some respondents said they plan to recreate their website on a content management system such as WordPress, Drupal, and Joomla, in addition to investing more time and money in their web builders. Industry experts agree that the benefits of transferring a website to a CMS can allow for the creation of a more complex site that regular web builders cannot support.

To read the full report, access this link:

Clutch also used customer feedback to rate the top 10+ website builder tools. You can find the full research and reviews here:

Clutch’s 2017 Website Builder Survey included 307 users of DIY website builder tools. Data was collected throughout December 2016.

About Clutch

A B2B ratings and reviews firm in the heart of Washington, DC, Clutch connects you with the agencies and software solutions that can help you enhance your business and meet your goals. Our methodology maps agencies and software solutions based on customer reviews, the type of services offered, and quality of work.


Jenna Seter