New Study Quantifies the Value of Client Reviews for B2B Companies
New data from Clutch illustrates that doubling the number of online client reviews can increase buyer engagement by up to 60 percent
WASHINGTON, September 16th, 2015 – How valuable are client reviews to the business-to-business buying process? New research from Clutch, the leading source of reviews on app development companies, shows that companies with more online client reviews receive significantly more interest from potential buyers. The study found that by doubling the number of online reviews, a company could increase by up to 60 percent the number of prospective buyers that want to learn more about the firm.
"The data supports contemporary thinking on how the business-to-business [B2B] buying process has evolved to include more independent online research,” said Paco Darcey, Clutch data analyst. “Not only are buyers searching for qualified information and reviews; they are more interested in vendors that have more client reviews.”
The study is based on company profiles and client reviews in the B2B services space that are published on Clutch. Researchers built a multiple linear regression model to test how the number of client reviews affects the number of buyers viewing a company profile page.
In addition to the number of reviews, the position on a page was also evident in the Clutch study. The higher the position on the page, the more views a company received.
A number of other factors did not have an influence on visibility. For example, small incremental changes in the average review rating did not have an effect on visibility, as long as the overall rating was generally positive.
The full research can be found at: https://clutch.co/resources/client-reviews-regression-2015
Clutch is a Washington, DC-based research firm that identifies top services and software firms that deliver results for their clients. The Clutch methodology is an innovative research process melding the best of traditional B2B research and newer consumer review services. To date, Clutch has researched and reviewed 1000+ companies spanning 50+ market segments.